Privacy Policy

Your privacy matters to us. This policy explains how we collect, use, and protect your information.

Last Updated: May 5, 2025

At Plumpy, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our e-commerce platform, website, and services (collectively, the "Services"). Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

We reserve the right to make changes to this Privacy Policy at any time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

1. Information We Collect

We collect information that you provide directly to us, information we collect automatically when you use our Services, and information from third-party sources.

Information You Provide to Us

We collect information you provide when you register for an account, create or modify your profile, set up a store, process payments, communicate with us, or otherwise use our Services. This information may include:

  • Account Information: Your name, email address, password, business name, and contact information
  • Store Information: Information about your products, services, prices, inventory, and store settings
  • Financial Information: Payment details, billing address, and tax information
  • Communications: Information you provide when you contact our customer support
  • Customer Data: Information about your customers that you collect and process through our Services

Information We Collect Automatically

When you access or use our Services, we automatically collect certain information, including:

  • Device Information: Information about your device, including IP address, browser type, operating system, and device identifiers
  • Usage Information: Information about how you use our Services, such as the pages you visit, the time and duration of your visits, and the actions you take
  • Log Data: Server logs, error reports, and performance data
  • Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing behavior and preferences

Information from Third-Party Sources

We may receive information about you from third-party sources, such as:

  • Payment processors and financial service providers
  • Marketing and analytics partners
  • Social media platforms, if you connect your account to our Services
  • Public databases and other publicly available sources

2. How We Use Your Information

We use the information we collect for various purposes, including:

Purpose Description
Providing Our Services To set up and maintain your account, process transactions, manage your store, and provide customer support
Improving Our Services To analyze usage patterns, diagnose technical issues, and enhance the functionality and user experience of our Services
Personalization To tailor our Services to your preferences and provide personalized recommendations
Communication To communicate with you about your account, updates to our Services, promotional offers, and other information that may be of interest to you
Security To detect, prevent, and respond to fraud, security breaches, and other potentially harmful activities
Compliance To comply with legal obligations and enforce our terms and policies

Legal Basis for Processing (for EEA and UK Users)

If you are in the European Economic Area (EEA) or the United Kingdom (UK), we process your personal data based on the following legal bases:

  • Performance of a Contract: Processing necessary to fulfill our contractual obligations to you
  • Legitimate Interests: Processing necessary for our legitimate interests, provided that your interests and fundamental rights do not override those interests
  • Consent: Processing based on your consent
  • Legal Obligation: Processing necessary to comply with our legal obligations

3. How We Share Your Information

We may share your information with third parties in the following circumstances:

Service Providers

We share information with third-party service providers who help us operate our business and deliver our Services, such as:

  • Payment processors and financial service providers
  • Cloud storage and hosting providers
  • Analytics and marketing service providers
  • Customer support and communication platforms
  • Fraud prevention and security services

Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, your information may be transferred or disclosed as part of that transaction.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government requests).

Protection of Rights

We may disclose your information to protect the rights, property, or safety of Plumpy, our users, or others.

With Your Consent

We may share your information with third parties when you have given us your consent to do so.

4. Your Privacy Choices

You have several choices regarding the information we collect and how it is used:

Account Information

You can update your account information at any time by logging into your account and accessing the account settings page.

Marketing Communications

You can opt out of receiving promotional emails from us by following the unsubscribe instructions included in those emails. Even if you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

Cookies

Most web browsers are set to accept cookies by default. You can usually adjust your browser settings to remove or reject cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Services.

Do Not Track

We currently do not respond to "Do Not Track" signals from web browsers.

Data Subject Rights (for EEA, UK, and California Users)

Depending on your location, you may have certain rights regarding your personal information:

  • Access: You can request a copy of the personal information we hold about you
  • Correction: You can request that we correct inaccurate or incomplete information
  • Deletion: You can request that we delete your personal information
  • Restriction: You can request that we restrict the processing of your personal information
  • Data Portability: You can request a copy of your personal information in a structured, machine-readable format
  • Objection: You can object to our processing of your personal information

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

5. Data Retention

We retain your information for as long as necessary to provide our Services, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention period depends on the nature of the information and the purposes for which it is processed.

When determining the appropriate retention period, we consider:

  • The amount, nature, and sensitivity of the personal information
  • The potential risk of harm from unauthorized use or disclosure
  • The purposes for which we process the information
  • Whether we can achieve those purposes through other means
  • Applicable legal, regulatory, tax, accounting, or other requirements

6. Data Security

We implement appropriate technical and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Some of the security measures we use include:

  • Encryption of sensitive information
  • Secure network architecture and firewalls
  • Regular security assessments and vulnerability testing
  • Access controls and authentication mechanisms
  • Staff training on security practices

If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

7. International Data Transfers

We are based in the United States and may process and store your information in the United States and other countries that may have different data protection laws than your country of residence.

If you are in the EEA, UK, or Switzerland, we ensure that transfers of your personal information to countries outside these regions are subject to appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission.

8. Children's Privacy

Our Services are not directed to children under the age of 18, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will delete such information from our systems.

9. Third-Party Links and Services

Our Services may contain links to third-party websites and services. We are not responsible for the content or privacy practices of these third parties. We encourage you to review the privacy policies of these third parties before providing any information to them.

10. Merchant Responsibilities

If you are a merchant using our Services, you are responsible for:

  • Complying with all applicable laws and regulations regarding the collection, use, and protection of customer data
  • Providing appropriate privacy notices to your customers
  • Obtaining any necessary consents from your customers
  • Responding to customer requests regarding their personal information

We provide tools to help you fulfill these responsibilities, but ultimate compliance rests with you as the data controller for your customers' information.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Email: legal@plumpy.ai

Address: 16192 Coastal Highway, Lewes, DE 19958

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